They are very firm in their decisions, never wavering, never compromising; and what does it get them? People who are upset with them, but the thing is - they don't care, not at all. They would rather have their way then have people like them. Here's where we are at a crossroad, I would rather have people like me than do what I want the way I want it. I can be incredibly assertive about a situation, but only 'removed' from it - basically I talk a mean game, but play a pretty kind, nice, and likable one.
The truth is - I would always rather be liked and HATE it when people don't like me or are upset with me. I don't need to be BFFs with everyone, but I do prefer when we're on good terms. I once took a quiz to know my love language and it was Words of Affirmation - when positive words need to be heard in order to feel self-worth, and negative comments are like daggers, unforgettable. I see this as a negative in my life, how I'm always afraid of criticism (although I'm much better than I used to be).
Maybe someday I'll have thicker skin, more confidence, or just more resolve to 'do it my way' instead of letting others change my mind constantly.